Content Marketing

Content Marketing

Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and ultimately, to drive profitable customer action.

Unlike direct advertising, content marketing builds trust and authority over time by educating, entertaining, or inspiring your audience.

Key Components of a Content Marketing Strategy
1. Audience Research
Define your buyer personas

Identify pain points, interests, questions

Understand where they hang out online

2. Content Audit
Review existing content

Identify gaps, outdated posts, high-performers

3. Content Plan & Calendar
Plan topics by funnel stage (awareness, consideration, decision)

Map to keywords, formats, and channels

Set a realistic publishing schedule

4. Creation Process
Use expert writers/designers/video creators

Follow brand tone, voice, and style guidelines

Focus on value first, sales second

5. Distribution Channels
Owned media: Website, blog, email

Earned media: Backlinks, PR mentions

Paid media: Sponsored posts, PPC, native ads

Social media: Organic and paid

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