Content Marketing
Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and ultimately, to drive profitable customer action.
Unlike direct advertising, content marketing builds trust and authority over time by educating, entertaining, or inspiring your audience.
Key Components of a Content Marketing Strategy
1. Audience Research
Define your buyer personas
Identify pain points, interests, questions
Understand where they hang out online
2. Content Audit
Review existing content
Identify gaps, outdated posts, high-performers
3. Content Plan & Calendar
Plan topics by funnel stage (awareness, consideration, decision)
Map to keywords, formats, and channels
Set a realistic publishing schedule
4. Creation Process
Use expert writers/designers/video creators
Follow brand tone, voice, and style guidelines
Focus on value first, sales second
5. Distribution Channels
Owned media: Website, blog, email
Earned media: Backlinks, PR mentions
Paid media: Sponsored posts, PPC, native ads
Social media: Organic and paid
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