Content Marketing

Content Marketing


Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and ultimately, to drive profitable customer action.


Unlike direct advertising, content marketing builds trust and authority over time by educating, entertaining, or inspiring your audience.


Key Components of a Content Marketing Strategy
1. Audience Research
Define your buyer personas


Identify pain points, interests, questions


Understand where they hang out online


2. Content Audit
Review existing content


Identify gaps, outdated posts, high-performers


3. Content Plan & Calendar
Plan topics by funnel stage (awareness, consideration, decision)


Map to keywords, formats, and channels


Set a realistic publishing schedule


4. Creation Process
Use expert writers/designers/video creators


Follow brand tone, voice, and style guidelines


Focus on value first, sales second


5. Distribution Channels
Owned media: Website, blog, email


Earned media: Backlinks, PR mentions


Paid media: Sponsored posts, PPC, native ads


Social media: Organic and paid


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